Insta fashion stars earning up to £60k per post!
Some of the fashion world's most influential tastemakers are making up to £60,000 (approximately Rs 49.7 lakh, as on Sunday) for a single Instagram post.
A recent Vogue debate over fashion bloggers being paid to wear outfits has shone the spotlight on the world of sponsored posts and lucrative endorsements.
After being called "pathetic", "ridiculous" and "embarrassing", a number of influencers have argued that this type of work is no different from a glossy magazine exchanging advertising space for cash. Susie Bubble tweeted: "Bloggers who wear paid-for outfits or borrowed clothes are merely doing the more overt equivalent of that editorial-credit system."
Speaking anonymously , one social media branding guru said that the going rate for many fashion bloggers was £20,000 (approx. Rs 16.6 lakh) per sponsored Instagram post -but some can earn three times that.
It has made a one-time hobby into an incredibly lucrative pasttime. Vlogging sensation Zoe Sugg, for example, started her YouTube channel in 2009 and has accrued 9.5 million followers on Instagram. She now earns a reported £50,000 (Rs 41.4 lakh) a month wage and has a net worth of around £3m (approx. Rs 24.9 crore).
Those with clout in the world of high-end fashion can earn a lot more.
Candace Fremder, senior account director at PR firm Thrsxty , said: "Influencers provide an immediate channel for brands to connect with their desired consumer in a genuine way . In today's landscape, consumers are more likely to buy a product recommended by a trusted social media star than one promoted via traditional advertising channels."
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